A convention is either colours, shapes, fonts, layouts or patterns that have become so reconizable over the years that they connote things that don't actually have to say what it's use is, and there is hundreds of them. For example a yellow triangle on a road sign stands for 'warning', which has crossed over to become the convention in software.
Design conventions are usful because over time it becomes easier to design a website by using these conventions because people now reconize what each convention sign means over time. Also, design conventions not only make designing a website easier, it also makes it easier for the users using the website.
Design conventions should be used all the time, because it's like not putting a disabled sign on a disabled toilet door.
Some examples of design conventions
If you see a set of words seperated by "" , vertical lines at the bottom of a web page, you automaticly think that they are a set of links within the web site you're on.
An area of screen that looks like a button (raised or rectangular) will conventionally perform an action when clicked with the mouse.
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